How Bass Proshop has reeled in loyal fans
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Bass Proshop started on a simple premise. They saw a need in the fishing market, and decided that if no one else was going to satisfy this need, well, heck, they sure would do it. More than 30 years later, the business is an empire. Its stores are across the country. Its products are used in streams, lakes, and oceans across the world. And it's logo is practically as household as the golden arches or the red can of cola.
But back in 1971, no such business existed. The world's best fishermen were left to scrape together gear. In many cases, they were forced to compete with a motley mix of subpar gear. Their choices for rods, reels, and tackle were just not consistent, nor were they specialized enough to match their top-notch skills. Then came Bass. Started in Springfield, Missouri in a store that could hardly be called that—it had just eight feet of space to it—Bass Proshop began. Their first set of wares included equipment that would find on the tournament circuit that year.
Since then, the company has built its reputation only providing the best equipment that you'll find on the bass fishing tournament tours. They are masters of innovations, whether it be on their equipment, their boats, or even their stores.
As anyone who has ever been to one of their stores knows, the trip is an experience unto itself. The stores have that cabin in the woods feel to them, complete with hunting lodge décor, that makes all its staff and customers feel at home. The stores are more than that, though. They are stocked with everything and anything you could need to reel in as many fish as you could possible imagine. And they are staffed with high-caliber sales associates who cn answer any of your questions or concerns.
With their logo, "More outdoors for your money," they know that selection and service are not enough. Bass Proshop offers you pro-grade equipment at prices that any angler can pay without sinking his ship.
Written by: the Editor
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